In the last decade, social media emerged, upsetting the existing analog way of communication in times past. Electronic media was there but didn’t have wide usage because of the unavailability of devices and network providers. The emergence of social media catalysed the availability of these supporting gadgets and networks.
According to a report by Statista.com, over 3.6 billion people use social media and the number I projected to increase to 4.41 billion by 2025. That is way more than half of the people in the world. Maximising social media means being able to reach about half the number of people in the world using an internet provider, access to network and a gadget.
For non-profits which need to reach more people as fishes need water, maximising social media is key and here’s how to go about this in 10 ways:
1. Great Content
At Impacty, we emphasise content power. Actually, we hold the view that content is King and every other factor when it comes to communication bows to it. Your content has to be of interest to your targeted audience — the section of social media which would be interested in what you have to offer.
2. Infographics
The attention span people have on social media is short and this is because there are many other things which compete for that attention. Using pictures instead of lengthy texts can save you from being snubbed on social media
3. Humour
Nothing can take the place humour has in social media marketing. Social media is a light place; a place where most people ease off. Learning hard core things in hardcore ways could be boring and even annoying sometimes. Why don’t you go light a little?
4. Use Hashtags
Using hashtags helps the social media platform link your content up with users who have interest in that hashtag. It also helps you connect with the trends of the day.
5. Make a statement
People love things which are bold, clear, and innovative. It is time to post things which people might not have seen before. Use bright colours, use insightful/trendable videos, use interesting ideas in your pictures.
6. Quality Pictures
Low quality pictures are generally unattractive. You can get great, copyright-free photos from unsplash.com or pexels.com. This is a step in the right direction.
7. Learn the Rules of Engagement
This is about how you engage with people who engage with your posts and prospective followers. You can make use of questions and call to actions. Do things which would boost engagement drive. Focus on growing organic traffic and watch what that does for you.
8. Be Human
Nobody wants to interact with a robot. We all want to relate with entities which have human feelings and can react humanly to situations.
9. Content Calendar
It is not okay for you to wake up and post what you want to. On some days, you would run out of ideas and what do you do? A content calendar helps you to prepare in advance and helps your consistency.
10. Push Out Some Education/Information
Let people learn new things on your wall. It would also go a long way to give you credibility among users.
