The Google Ad Grants Program gives nonprofits the chance to advertise on Google Ads at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in Google Ads spend to be used to promote their missions and initiatives on Google.com. To qualify, organisations must go through the application process, following the rules strictly.
If you’re a nonprofit, this is something to take advantage of. In this article, we would be clearing up some myth about this Ad Grant. Follow through!
1. Google Would Manage Your Account for you.
This is entirely false. This is why you need someone who is digitally savvy on your team. Google doesn’t manage Ad accounts. It’s on you. If you have been selected to receive a Google Grant to market your nonprofit, you will build and manage your own Google Ads account similar to paying advertisers. Summarily, what this means is that you will have control over your Google Ads account and Google will not be managing it for you.
2. No need for a Website
This is not true. You need a working website to acquire and manage google ads grant. This website is where your clients are led to. It has to contain enough information as to what your organisation is about and your objectives.
3. Eligibility
You/your organisation has to hold a current and valid charity status. You have to be recognised as a charity under the laws of the country where your organisation is situated. This means that social enterprises in the strict sense of it and other for-profit companies cannot get this grant.
Governmental entities and organizations, Hospitals and medical groups, schools, childcare centres, academic institutions and universities however, philanthropic arms of educational organizations are eligible.
4. You can withdraw the 10, 000 USD
No, sorry you can’t.🙄 It’s non-withdrawable. The Google Ad grant is for Google Ads only. That’s the only way the grant can be used.
If you have more mythical opinions on Google Ads Grant, do communicate to us. Let’s bust it!
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